Your embedded risk and decisioning partner.
Duly helps growing payment companies and fintechs evaluate vendors, improve models and controls, and build risk capabilities their internal teams can own.
Discuss a live risk problem Start with a 2–4 week Risk Decision Sprint ↓Founder-led. Built on experience at
Risk leadership, decisioning
and AI & data science expertise.
BUILT FOR YOUR NEXT STAGE
You have meaningful fraud exposure, external vendors and internal product, data or engineering resources. But the risk capability your business now needs hasn’t fully caught up.
WHEN TO CALL US
Bring the question that is already affecting performance, economics or your ability to move forward.
PERFORMANCE & ECONOMICS
Fraud performance is deteriorating, vendor economics are unclear, or reported metrics don’t explain the business outcome. Separate the effects of vendors, internal controls and customer behavior.
VENDOR DECISIONS
You’re evaluating, replacing or reducing dependence on a vendor. Define how to compare alternatives, manage migration and decide what your own teams should retain.
INTERNAL CAPABILITIES
You want an internal model, a new control or a merchant-facing capability. Define the use case, evidence, team ownership and operating plan before committing resources.
GROWTH & CHANGE
The business is evolving faster than its risk organization. Translate the new exposure into capabilities, accountability, measurement and rollout gates.
START HERE · 2–4 WEEKS
One live problem. A bounded scope.
A decision your team can act on.
We agree the question, available evidence and expected outputs at the start. Then work with your teams to map the current state, evaluate the options and define the next step.
Discuss your sprintWHAT YOU CAN TAKE AWAY
The deliverables fit the problem. Your agreed scope may include:
How signals, vendors, models, overrides and owners shape today’s decisions.
What outcomes show, what they cost, and where the evidence is incomplete.
Clear evaluation criteria, trade-offs and a consistent basis for comparison.
What to do next, who owns it, how to measure it and the gates for rollout.
What we need from you: an accountable sponsor, access to relevant decision data and vendor reporting, and working time with the risk, product or data owners involved. We agree the exact requirements before starting.
THE WORK IN PRACTICE
From vendor evaluations to rollout plans, the work stays close to the decision your team needs to make.
Design the evaluation and migration plan between fraud providers, including comparison criteria, measurement and rollout gates.
Separate vendor decisions, internal overrides and eventual outcomes so teams can distinguish provider performance from their own interventions.
Assess whether an additional identity signal creates incremental value, considering coverage, decision impact and cost.
Set the path from vendor dependence to an internal challenger: use case, evaluation approach, owners and the conditions for broader adoption.
Translate direction into named owners, useful measures and rollout gates that risk, product, data and engineering teams can work against.
Our method: Decision Engineering.
Map the decision. Connect it to outcomes and economics. Compare the options. Set owners and rollout gates.
A repeatable method for improving performance now while building a capability your team can own.
WHO WE ARE
You work directly with Matan and Netanel. Executive risk leadership alongside experience leading AI and data science teams, shaping products and setting decisioning strategy.
RISK × LEADERSHIPRisk strategy. Leadership. Operating model.
Former GM of PayPal Israel and VP Risk Management, with 15+ years leading fraud and trust. Matan brings the executive perspective on how risk organizations are built, led and aligned with the business.
AI × DATA SCIENCE LEADERSHIPAI & data science leadership. Product. Decisioning.
Co-founder and former Chief Analytics Officer at Simplex, acquired by Nuvei; later led AI and analytics at Nuvei. Netanel brings experience building and managing AI and data science teams, setting analytical priorities and aligning their work with product, decisioning and business goals.
BEYOND THE FIRST DECISION
After the sprint, choose the involvement your next step needs. Each engagement has a defined scope and accountable owners.
LEADERSHIP CONTINUITY
When the sprint surfaces recurring leadership decisions, stay connected through regular reviews of performance, vendors and investment priorities.
An experienced counterpart who understands the context.
WORK THROUGH YOUR TEAMS
When the agreed plan needs coordination, work alongside your risk, product, data and engineering owners on evaluation, measurement and rollout.
Defined delivery support with your team’s owners.
BUILD WHAT COMES NEXT
When a capability gap extends beyond the initial problem, develop the operating model, AI and data science priorities, ownership and measurement to address it.
A stronger capability inside your business.
DULY’S ROLE
Duly contributes senior risk and decisioning expertise, agreed deliverables and coordination alongside your teams.
YOUR OWNERSHIP
You retain final authority and the associated liability. We agree responsibilities and deliverables before the work starts.
FOR RISK TECHNOLOGY VENDORS
Bring the buyer’s perspective into your product roadmap, proof of value and adoption strategy. We work with risk and decisioning vendors on the questions that shape what to build and how to bring it to market.
Explore advisory for risk vendorsBRING ONE LIVE DECISION
A vendor decision, a performance question or an internal capability you need to build. Start with what needs to change.
